GUEST POST | 2 NOVEMBER, 2019
The idea for Nayati was conceived by its founder and promoter Niira Radia
Difficulty in accessing quality medical care is a woe that plagues millions of people in India. While the better developed urban and metropolitan areas have made healthcare facilities available to its residents, the semi-urban and rural areas of the country still suffer from a lack of tertiary care centres.
The absence of proper medical facilities often forces people from different parts of the country to travel long distances and spend huge amounts of money to be able to consult the specialists in larger cities for their loved ones.
However, the adverse impact of this scenario is often overlooked. The undue emotional stress, along with the cost of travel, adds to the patients’ and their families’ misery, leading to deteriorating condition of the afflicted person.
Bridging the demand and supply gap that exists in the current situation, Niira Radia’s Nayati Healthcare is making advanced healthcare accessible to the hinterlands of the country. The initiative, started in 2012, aims at reversing the existing scenario, by bringing healthcare facilities to the patients, instead of patients having to travel miles to access medical care.
The idea for Nayati was conceived by its founder and promoter Niira Radia during her visit to Badrinath Dham, where she witnessed a large number of pilgrims suffering due to the lack of proper medical facilities. To address this issue, Radia started her venture in the form of mobile medical units, and provided the much-needed medical attention to the pilgrims in Badrinath.
Expanding its operations, Nayati started a multi-specialty healthcare unit in Mathura, named Nayati Medicity. The establishment was aimed at providing quality healthcare services in the Braj region, for which the nearest place to get advanced medical treatments has been the national capital New Delhi, about 180 km away.
According to the Chairperson of Nayati Healthcare, Niira Radia, there exists a dire need for quality healthcare in the hinterlands of the country, where people have been struggling to access medical aid for years, and continue to do so.
“Nayati’s mission is to take super specialty world-class healthcare closer to the masses by creating strategic hubs for treatment and facilities across the region, thereby contributing meaningfully to the transformation of the healthcare scenario of the country. All our locations have been chosen carefully considering the gap and the coverage area,” says Niira Radia.
With such robust initiatives by Nayati Healthcare in place, India’s rural and semi-urban areas are now getting easy access to the most advanced medical facilities available in the country. However, what the country still needs is more initiatives like these.
Tags: Niira Radia, Nayati Healthcare, Nayati Medicity